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Opinions expressed by Entrepreneur contributors are their own. The key to presenting a consistent, compelling brand narrative is implementing an online marketing strategy that has high-quality content produced at scale at its core. Scaled content can be created by businesses of any size, regardless of the volume, and you can choose whether to outsource or
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. As a restaurant owner, it is crucial that you understand how smart restaurant accounting can bring you closer to profitability and sustainability. Because of the huge impact of cost of goods (COGs) on the bottom line
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Twitter has just launched new ad targeting options, including a new ‘Conversions’ objective they originally announced back in August. The new ‘Conversions’ objective. Advertisers are now able to focus their ad campaigns on those users who are most likely to take specific actions. Previously, Twitter advertisers were able to optimize campaigns to focus on clicks,
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Opinions expressed by Entrepreneur contributors are their own. The economic climate is, unfortunately, uncertain. Many public relations and marketing firms are anxious about their futures in light of recession forecasts and claims made by experts that we are already formally in a recession. Though many economists think we already are, the National Bureau of Economic
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Opinions expressed by Entrepreneur contributors are their own. For many small- and medium-sized businesses (SMBs), the pandemic was the nudge they needed to embrace digital technologies, like email marketing software. Plus, new challenges like inflation and labor shortages have left small businesses lacking the time and resources to maintain a robust marketing program. A recent
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Facebook and Instagram parent Meta has just rolled out new privacy updates for everyone under the age of 16, or 18 in some countries. New privacy defaults. Starting today, teens will default to more private settings when they join Facebook. For teens already on the platform, Meta recommends making these changes manually. The new privacy
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Las opiniones expresadas por los colaboradores de Entrepreneur son personales. No hay duda de que TikTok ha evolucionado más allá de la aplicación que las marcas descartaron inicialmente. TikTok ha recorrido un largo camino desde los días del 2020 en los que vivíamos en el encierro a causa de la pandemia. De hecho, la plataforma
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Opinions expressed by Entrepreneur contributors are their own. Competitive intelligence, or CI, is a crucial component of business strategy. It helps you understand your competitors, identify new opportunities and better predict market trends. Competitive intelligence is a continuous process, not a one-off briefing document. It is also not just about the competition. It also includes
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Opinions expressed by Entrepreneur contributors are their own. There’s no question that conversion rates are important to the success of any business. After all, a company can’t make money if its potential customers aren’t converting into actual paying customers. But what many business owners don’t realize is just how big of an impact hitting your
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Are you getting overwhelmed with your SEO reports and all the tools? There are so many out there. Well, don’t worry. You’re not alone. Today, I’m going to break down the only features you need to use in SEO tools.Don’t get bogged down by reports and features and tools. That do very little to actually
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Opinions expressed by Entrepreneur contributors are their own. Economic headwinds and changing customer expectations after the pandemic have caused many CEOs to scratch their heads about how to get maximum value from their customer experience programs. Teams are held accountable for net promotor scores and desperately try to retain customers and improve the interactions, but
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