But will he kick things off with a viral dance routine? Bryan van der Beek/Bloomberg via Getty Images With mounting calls from U.S. lawmakers to ban TikTok due to national security concerns, the app’s CEO Shou Zi Chew is traveling to Capitol Hill on March 23 to testify in front of members of the House
Month: January 2023
Opinions expressed by Entrepreneur contributors are their own. In the subscription arena, and in the B2C environment in general, discounts seem to be the norm. The assumption is that discounts help incentivize purchases that wouldn’t typically happen, leading to new customers. The reality is completely different. Discounts, when used incorrectly, can greatly hinder growth and
Opinions expressed by Entrepreneur contributors are their own. LinkedIn SEO is not on the minds of most LinkedIn users. SEO (search engine optimization) is something most leave to their website designers. However, this means that most LinkedIn users here in Europe and elsewhere have not optimised their profile for top-level results, but if your competitors
As Instagram and Facebook continue to lead the social platform arena, Meta remains a media channel where advertisers must stay visible and competitive in 2023. Much has changed over the past year, with Meta releasing many new tools and features. Advertisers now have more resources to scale their campaigns faster than ever. Meta continues to
NASA had to sell the importance of space exploration to the American public in order to receive project funding. They transformed their internal PR team to research what the public needed to be educated on. This is how NASA’s marketing strategy put a man on the moon. 📔 Grow Your Career and Business with HubSpot
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. In the fast-paced world of business, staying ahead of the curve is crucial for success. As businesses continue to navigate an increasingly complex and rapidly changing landscape, the ability to effectively communicate with all stakeholders has
Opinions expressed by Entrepreneur contributors are their own. Are you confident that your business can weather a coming recession? Small business owners saw their revenue grow by a staggering 87% in 2022, but profits have dipped by 4%. The reason? Inflation forced businesses to raise spending to cover their operating costs and rise above the
Opinions expressed by Entrepreneur contributors are their own. Not since Sam and Diane, Rachel and Ross or Jim and Pam has there been this much “will it or won’t it” fuss. I’m talking about the recession, of course. Even The Wall Street Journal isn’t quite sure whether we’re in it, we’re heading toward it or
One of the most popular formats for written online content is the humble listicle. 55% of bloggers say they’ve published a listicle in the last 12 months (only how-to articles rank higher). But this popularity exists precisely because people love to read lists. We love clicking on list headlines because they’re incredibly specific and set
Hugo Boss used this SEO hack to increase their website traffic by 3000% in two months! Watch and learn how your small business can use the same technique. 📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses 📔 Favorite Free Certification Courses: • Digital Marketing Certification: https://clickhubspot.com/od6 • Social Media Marketing Course: https://clickhubspot.com/Social-Media-Certification •
In today’s lesson, I’m going to be breaking down email optimization, but why should you optimize your emails? Well, it’s all about lifetime value. The more you optimize your emails, the more revenue you can generate through emails, and when you think about lifetime value of a customer, there are some people in many cases
Google penalizes French link network In 2014, Google’s Matt Cutts tweeted, “Today we’re taking action on a French link network that violates our quality guidelines (Buzzea).” Buzzea was less than thrilled about being called a link network, saying they “oppose this assertion since we never stopped wanting to keep the ethical side of sponsored articles
Opinions expressed by Entrepreneur contributors are their own. If you’re building a brand and trying to get recognized as a thought leader in your industry, chances are, you know what it’s like to feel as though you’re talking to a brick wall. There’s no denying that every brand, new or established, is looking to boost
Opinions expressed by Entrepreneur contributors are their own. If you’re an entrepreneur, you’re undoubtedly looking for ways to save time, money and effort wherever you can. You’re probably keen on marketing your startup, but that means money to hire copywriters, content strategists, graphics designers and paid ad specialists, among others. And when could you possibly
Opinions expressed by Entrepreneur contributors are their own. The world of sales and marketing is constantly changing, so staying on top of the latest trends is important. This article will look at five sales and marketing trends for 2023 that you need to be aware of. With the proper knowledge, you can position your business
Google begins experimenting with featured snippets in 2014, Google started answering complex questions at the top of its search results with detailed responses (or answers) taken from websites. Does that sound like featured snippets? It should. Because it was. We know from Google that featured snippets were introduced in January 2014. We don’t know the
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