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The $400M Cut Driving Airbnb’s Success

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Airbnb shocked the industry when it announced it was ending all performance marketing following COVID. This video examines how Airbnb turned the pandemic disaster into the ultimate lessons in emergency response, branding and product marketing that any CEO or marketing executive can use to navigate the post-pandemic business landscape.

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• Crisis Communication and Management Templates: https://clickhubspot.com/g9e
• The Ultimate Guide to Branding in 2022: https://clickhubspot.com/f1k
• The Ultimate Product Marketing Go-to-Market Kit [Free Templates] https://clickhubspot.com/ty9

Data taken from an Airbnb earnings call, as reported here: https://www.campaignlive.com/article/airbnb-slashes-spend-permanent-shift-performance-marketing-brand/1708621

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Video Chapters:
Intro | 0:00
Airbnb’s Pandemic Emergency Response | 0:53
The End of Performance Marketing | 2:20
The Importance of Brand Marketing | 3:08
Airbnb’s Major Product Update | 3:48
The Importance of Product Marketing | 4:29

About HubSpot:
HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.

⚠ Disclaimer:
The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.

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