Branding

Student Beans launches tech to connect brands with 5 million potential customers

Student Beans launches tech to connect brands with 5 million potential customers
Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette.

Student loyalty network Student Beans has unveiled a new brand in its audience verification technology – Beans iD.

The newly-launched tech will enable brands to provide securely gated discounts and incentives to verified members of six key in-demand consumer groups:

• Students (through Student Beans)
• Graduates (through Grad Beans)
• Healthcare professionals
• Military and Armed Forces
• First Responders
• Teachers

In the UK, there are over five million potential consumers spread across the six segments, and they represent some of the most lucrative customer bases. Brands will be able to leverage these groups by seamlessly and flexibly integrating Beans iD’s secure verification on their own websites.

The news is set to be positively received by shoppers as the cost of living crisis continues to tighten purse strings across the nation.

For eCommerce brands, the launch will encourage brand loyalty amongst the high-priority groups, increase conversion rates, and entice new customers. For current Student Beans users, nine in ten believe brands who promote discounts exclusively for them must care about their customers.

Beans iD is first launching with Grad Beans – a sibling to Student Beans which will provide student graduates with exclusive deals throughout the five years after graduating.
Over half of current students have already acknowledged they’ll rely on discounts more than ever once they leave education, Student Beans found, proving the relevance and value of graduate consumers.

Will Harris, chief strategy officer at Student Beans, said: “The launch of Beans iD marks an exciting chapter for Student Beans as we help build bridges between brands and some of the most in-demand consumer groups.

“Graduates, Healthcare workers, Military, First Responders, and Teachers represent an exciting mix of consumer groups. We know that these audiences are some of the most highly-respected in the UK, were driving forces during the pandemic, and represent the next generation of consumers. Now, brands will be able to identify, verify, and reward these hard-working groups.

“Over the last twenty years we’ve seen the role of gated discounts grow as an important part of how brands improve conversion, build trust and maintain loyalty. With the launch of Beans iD, businesses will have even more opportunities to improve their results by building strong, long-term relationships with customers.”

Interested in hearing leading global brands discuss subjects like this in person? Find out more about Digital Marketing World Forum (#DMWF) Europe, London, North America, and Singapore.

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