HubSpot

How to Create a Content Marketing Strategy

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So you’re looking to create a long-term content strategy for your business. You’ve come to the right place. By the end of this video, you’ll understand the importance of taking the time to plan a well-thought-out content roadmap. You may be eager to get started with creating content, but if you don’t have a strategy in place, then you shouldn’t expect to be successful in the long run. Knowing how to plan and organize your content initiatives will set you and your business up for long-term success with your content strategy efforts.

A long-term plan will help you identify and organize all the future initiatives and campaigns where content will need to be created. Developing your plan will help you create content more easily and on a consistent basis.

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Video Chapters:
0:03 What is a buyer’s journey
1:16 How to set a content plan
1:36 How to set marketing goals
2:40 How to audit your content assets
7:09 Identifying your buyer’s journey

About HubSpot:
HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.

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