Marketing News

Burger King transforms a hamburger into a control

On the occasion of Gamer’s Day, the company joined the celebrations in this original way.


2 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.


For video game lovers there is also a special day dedicated to celebrating them, on August 29. To do this, many companies launched special products or small winks, merging their company’s turn with the gamer culture. This is the case of Burger King that transformed a hamburger into a game control.

This week Burger King introduced Burger Joystick , a controller was created from a Whopper (the iconic fast food hamburger) with potatoes. Without a doubt one of the most creative tributes.

Does the hamburger control work? Surprisingly yes. According to the Merca portal, Burger King used Makey-Makey technology, a plate similar to those used by any traditional video game controller, but with a particularity: the crocodile clips, which allow closing the circuit that executes the commands.

In fact, this type of plate has become very popular because people take almost any object and transform it into serving products. It’s basically what a Mr. Potato Head would be like in real life. Sadly, Burger King didn’t share the controller in action, meaning they didn’t show us how the Burger Joystick works. However, the promotional image contains instructions for playing.

  1. Place the items in the spaces indicated.
  2. See attached video tutorial to make the connections in a correct way.
  3. Enjoy playing like when you were a child.

WARNING

If you can’t resist the temptation to eat your joystick, then GAME OVER.

Image: Burger King

Perhaps the mere Gamer’s Day will surprise us even more.

According to data from The Competitive Intelligence Unit (CIU), the number of gamers in Mexico increased due to the pandemic, with a total of 72.3 billion. In addition, it says that 57.4% of the Mexican population considers itself a gamer.

Products You May Like

Articles You May Like

Empathy Is the Key to Improving Customer Experience — and Closing More Sales
How to Increase Your Sales by Analyzing Your Marketing Funnel
nothing is better than FREE 👏🏻
Making Your Personal Brand Work For You: The How-To
Webinar: Your winning CTV advertising strategy in 2023 by Cynthia Ramsaran

Leave a Reply

Your email address will not be published. Required fields are marked *