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Heck, online marketing is popular because it allows the little guy to compete with the large corporations without needing tons of cash.
Here’s how you market your website when you have no money.
Step 1: Go to Quora and search for all of the questions that people have within your space and answer them. When it makes sense, link back out to your website. This is so effective that my Quora profile gets hundreds of thousands of views each month.
Step 2: Create content in different formats (text, video, audio) and promote them on the social web (LinkedIn, Twitter, Facebook, YouTube, Quora). You can post the same content on multiple social sites as Google DOES NOT penalize for duplicate content.
When using this tactic make sure you only put part of your content on social media and make the readers click over back to your site to read the rest.
Step 3: Google for forums within your space and respond to questions. Within your forum response add a signature that lists your website. The better response you give the more traffic you will get.
That’s how you market your website when you can’t spend any money on marketing. 🙂